This video, which went viral last Veterans Day, shows a time-lapse of a stylist cutting veteran Jim Wolf’s hair, trimming his beard and putting him in a new suit. It’s compelling visual message drew more than 10 million views in just 5 days.

Created by producer and marketer to benefit Dégagé Ministries, a charitable organization, in Grand Rapids, Mich., dedicated to assuring that every man and woman who we serve knows that he/she is not alone.

On screen, viewers are told that:

“For decades, Jim has struggled with poverty, homelessness and alcoholism. In September 2013, he volunteered to go through this physical transformation. … Since filming, Jim has taken control of his life. He is now scheduled to have his own housing and is attending Alcoholics Anonymous meetings for the first time ever.”

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