This video, which went viral last Veterans Day, shows a time-lapse of a stylist cutting veteran Jim Wolf’s hair, trimming his beard and putting him in a new suit. It’s compelling visual message drew more than 10 million views in just 5 days.

Created by producer and marketer to benefit Dégagé Ministries, a charitable organization, in Grand Rapids, Mich., dedicated to assuring that every man and woman who we serve knows that he/she is not alone.

On screen, viewers are told that:

“For decades, Jim has struggled with poverty, homelessness and alcoholism. In September 2013, he volunteered to go through this physical transformation. … Since filming, Jim has taken control of his life. He is now scheduled to have his own housing and is attending Alcoholics Anonymous meetings for the first time ever.”

Originally posted on http://www.npr.org/blogs/thetwo-way/2013/11/11/244503000/homeless-veterans-makeover-goes-viral-video